Alina Barchet is a Berlin-based freelance PR professional and fashion expert who bridges the gap between strategic brand communication and creative aesthetic direction. With a background in television journalism, business administration, and a certification as a Digital Marketing Manager, she brings a high level of professionalism and analytical depth to every project. Her holistic approach draws inspiration from art, travel, and health to develop forward-thinking strategies for the modern lifestyle market.

PR, Branding & Strategic Communications

As a specialized communications consultant, Alina focuses on building authentic brand identities through strategic storytelling and 360° PR campaigns. Having supported international clients within leading PR agencies, she excels at crafting narratives that connect brands with their audiences across digital and traditional media. Her freelance services include:

• Brand Strategy: Defining unique identities and market positioning.
• 360° Communication: Integrated PR concepts for maximum cross-channel impact.
• Digital Marketing: Leveraging data-driven insights to optimize brand visibility.

Fashion Styling & Personal Wardrobe Consulting

Parallel to her PR work, Alina is a passionate fashion stylist who views clothing as a primary tool for self-expression. Her styling philosophy centers on the idea that “looking good” should be accessible to everyone, blending minimalist basics with sophisticated elegance and urban street styles. She provides hands-on creative services for both brands and individuals, including:

• Personal Styling: Curating seasonal trends and timeless looks tailored to individual personalities.
• Closet Detox: Decluttering and reorganizing wardrobes to create a functional, stylish foundation.
• Personal Shopping: Strategic acquisition of quality pieces that enhance a signature style.